Module 1: Introduction to UX Writing

• Section 1.1: Basics of User Experience (UX)
• Section 1.2: What is UX Writing?
• Section 1.3: UX Writing versus Marketing Copywriting
• Section 1.4: Content Elements of UX Writing
• Section 1.5: Understanding User-Centered Design
• Section 1.6: The Content-First Approach
• Section 1.7: The Intersection of UX Writing and Content Strategy

Module 2: Core Principles of UX Writing

Section 2.1: Microcopy and Language Essentials

• Microcopy Essentials
• Grammar Rules
• Clarity and Conciseness
• User-centered Language

Section 2.2: Brand Voice and Tone

• Tone and Voice in UX Writing
• The Importance of Brand Voice
  • Sub-section: Establishing a Brand Voice
• Brand Archetypes
  • Sub-section: Brand Voice Sliders

Section 2.3: Creating User Connections