Differences Between UX Writing and Marketing Copywriting

Both UX writing and marketing copywriting involve crafting text, but their purposes, approaches, and goals differ. This section will break down these differences, explain how each fits into different disciplines, and clarify the skillsets and tasks associated with each role.

What is UX Writing?

UX writing is the art of creating text that aids the user experience by guiding users through a digital product. Its primary goal is to enhance usability, providing clarity and direction so users can accomplish their tasks smoothly and efficiently. UX writing includes elements such as:

• Error messages (e.g., "Please enter a valid email address.")
• Button text (e.g., "Submit" or "Estimate Your Budget")
• Instructions that prompt users on what to do next
• Success messages that confirm task completion

Key Characteristics of UX Writing:

• Goal: Help users navigate and interact with a product to complete specific tasks.
• Tone: Clear, concise, and neutral.
• Focus: Providing actionable guidance for users.
• Length: Short and to the point, offering just enough information to assist users.

Example of UX Writing in Our Company:

For our Budget Calculator, a UX writing example would be:

"Estimate Your Car Budget" (button text), guiding users directly to the action they need to take.

What is Marketing Copywriting?

Copywriting is a marketing discipline focused on creating persuasive text to promote products or services. The primary goal of copywriting is to attract potential customers and persuade them to take a desired action, such as purchasing, subscribing, or signing up.