TLDR;

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Microcopy is the small text in user interfaces (e.g., buttons, error messages, and tooltips) that guides users through digital products and encourages them to take specific actions. It plays a crucial role in providing clear instructions, feedback, and motivation. Well-crafted microcopy can make user experiences smoother, build trust, and even add personality to interactions.

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What is Microcopy?

Definition:

Microcopy refers to the small words or phrase found in user interfaces that help users navigate through digital products. They are related to the actions a user takes:

• The motivation before the action
• Instructions that accompany the action
• Onboarding a new user and general product guidance
• Making users buy more of our products
• Encouraging the user to carry out an action
• Guiding the user through the execution of an action
• Giving feedback and clarifying the results of an action that was taken

Examples of Microcopy:

• Buttons: "Submit" vs. "Get My Results"
• Error Messages: "Please enter a valid email address."
• Confirmation Messages: "Your changes have been saved."
• Form Labels: "Enter your monthly income."
• Tooltip: "Enter your monthly income before taxes. Need help? Click here for an example.”